Tag Archives: Startups

Book Review #2 – Learning From a Humble Master

The Backstory

I did a lot of curation in the early days of trying to figure out how to set up my digital platform. Through Twitter, I stumbled upon Shonali Burke, the Queen of Measurement in the public relations field. Her Waxing Unlyrical blog  became one of my resources. I noticed Shonali frequently retweeted Mark Schaefer. At the time, a good amount of it was a bit over my head. She convinced me to attend a conference in Washington D.C. at which Mark was a speaker, despite the fact that I was a fish out of water. I was glad that I left my comfort zone and showed up. Mark was an excellent teacher. He went deep without sacrificing pragmatism. I could tell he was an introverted fellow with a passion for sharing thoughts and ideas. I got the sense he dug into subjects and let the data lead him to his conclusions. My kind of guy!

Flash forward to 2018. My platform was finally starting to take shape, but I knew I wasn’t doing it very well. Mark had published Known: The Handbook For Building And Unleashing Your Personal Brand In The Digital Age.  I have a general aversion to “how to” books, but I decided maybe this was the time to learn from Mark (see note on “Krios” below). It was a good decision. I will never be an internet superstar, nor do I want to be. But I am much clearer on how I can use the medium in a useful way as I take my professional mission farther and deeper.

The Summary

Known is a “how to” book done right. The lessons are taught through research, personal experience, and by the experience of others who have mastered their digital brand in distinctive ways. All the lessons are founded in the fundamentals of life and business, and that’s why they can work. Mark sticks to The Why and stays grounded. He is a humble myth buster. He is also a master of realism, tackling the challenges of the human condition in a balanced and thoughtful way.

He breaks the task of digital branding into four steps– place, space, fuel and finally, creating an actionable audience. Along the way he dismantles the “follow your dream” Kool Aid and integrates the principles of grit into the process of engaging in any meaningful endeavor. He provides invaluable advice on content development. He also explains how you might fit other media, such as book writing and public speaking, into your platform. In each section, you’ll find real-life practical tips. (Spoiler Alert: Tip #20 for content creation is to “drink a beer.” (114))

I was especially impressed with Chapter Three – “Finding Your Sustainable Interest.” Mark introduces seven exercises that he has used at his seminars. They are more than marketing exercises; they are valuable for anyone looking to find or clarify their career path.
Finally, Mark introduces you to “Stars of Known,” actual case studies that show how all this can come together for distinctively different people and situations.

The Gold

There’s so much gold in here that it’s hard to pick. Here are some of my personal favorites:

Page 12: “Passion without a plan is a hobby.”

Page 23: “The key to success isn’t necessarily a passion, it’s finding a sustainable interest…”

Page 30: “Everybody has the chance to be known and realize their goals and dreams, but not everybody will succeed. Some will listen to the gurus and ‘follow their dream’ into oblivion without the plan they need to give them a chance to succeed. Some will grow impatient and give up too soon. Many will be unwilling to devote the time and consistent hard work needed to make it happen.”

Page 40: “Passion…that’s common. Endurance is rare.”

Page 69: “Becoming known is probably a multi-year journey. But the journey must start. You must begin, even if it’s not perfect.”

Page 107: Practical steps to answer the question, “What kind of content is right for you?”

Page 110: Awesome advice to help answer the question, “How do you find time for this?”

Page 151:The description of the “Alpha Audience” was an Aha! moment for me.

Chapter 9: The five inspiring stories of Known . Yes!

Page 194: Application of 2 Greek words for time, Chronos (chronological time) and Kairos (“the right time”). So insightful.

Page 199: Overcoming fear and the imposter syndrome.

Page 219: “Consistency can heal a multitude of faults – and maybe it eventually turns into talent.” – Anna Blake

Page 223: “It’s your job to make that fire (your content) worth gathering around.” – Chris Brogan

Page 225: “Provide value with the expectation that you’ll never receive anything in return. Serve your audience with your arms wide open, not with a hand extended.” -Shawn Van Dyke

The Crucible of Overwhelm

It happens.  Sometimes self-inflicted, sometimes thrust upon us, and very frequently a combination of the two.  There will be periods of time when there’s just way too much to do.  Your mental RAM maxes out and your brain freezes up right when you need to move quickly from one thing to another.

Over the past couple of months, the circle of death of my mental laptop has been a frequent visitor.  All the work required to prepare to launch into self-employment again is bringing back memories. Neural pathways I thought were long gone have reappeared, for better and for worse.  I’ve been busier over the last thirty days than I’ve been in a very long time.  It will no doubt remain that way through August.  It’s a good problem to have in one way – I get to eat!  At the same time, these are the experiences that test one’s mettle.  The pressures that come from having way more on your plate than you can reasonably handle creates a crucible.  I started thinking about what I’ve learned through the years and watch myself act and react to the challenges of the day.  The process is often painful, but also beneficial. I’m remembering what I already knew and learning new stuff.  Here are a few things that keep flashing through my mind.  If you feel overwhelmed from time to time, I hope they help you in some way.

1.       Better a purpose than a plan.  When the pressure is on, sticking rigidly to the plan can be disastrous.  Things never work out perfectly, especially when there are time crunches and other uncontrollable variables impacting you.  Everything seems to take longer than you expect.  The stuff and people you thought you could count on might not come through.  Overwhelm teaches you to prioritize and reprioritize.  As conditions change, plans change.   Be clear on your purpose, your goal and the general direction to get there.  Be flexible or you’ll drive yourself batty.

2.       There’s gotta be light at the end of the tunnel.  If you know overwhelm is temporary, it’s doable.  If there’s no end in sight, you’re doomed.  Some people live in constant overwhelm.  They won’t live long.  The perpetual cortisol’s gonna kill them. If you can honestly say you’ve done everything in your power to manage the situation, and still can’t see the light (or worse yet, realize it’s a train), then perhaps it’s time to change direction.

3.       You’re gonna suck sometimes.  It’s OK.  Overwhelm may bring out the best in you, but it can definitely bring out the worst.  Little mistakes pop up.  Unclear communication mucks up the works, whether you’re speaking or listening.  Distracted actions, forgetfulness, you name it.  Stress + velocity (+ sleep deprivation) = errors.  Do your best to mitigate them, but don’t beat yourself up too much.  Look for support, ask for support and appreciate support.  Get a good proofreader. Or else you’ll find that this is where long-lost bad habits come back with a vengeance.  I grew up with a hot temper.  I’ve worked for decades to manage it and have gotten fairly good at it.  Well…it’s back.  The crucible is calling me out.  Neural pathways are burned in our brains by chance or by choice and they don’t go away.  The triggers are still there.  So, be aware of those triggers and do your best to choose to be your best self.  You won’t be perfect but don’t give up. 

4.       You’re gonna do amazing things.  Crucibles have huge upsides.  Stripped of the luxury of time to doubt yourself, you’ll do things before you think you are ready and they’ll work out just fine.  There’s a lesson there.  Pushed to what you thought was your limit, you’ll do more.  Or better. Or both.  You might be too busy to see it now. But you’ll look back and realize how remarkable you were.

5.       Remember your Why.  There was a reason you decided this thing was worth it.  Keep that vision close in mind.  Remember how this ties into your personal governing values.

6.       Moments matter.  This is when it’s really hard to stay in the moment.  You’ll be tempted to be in the future a little too much. Annnnd go back to #3.   You’ll find yourself thinking and saying, “I don’t have time.”  Just remember this is primarily an emotional response, not an analytical one.  You probably don’t have time to spend on superfluous things.  But you certainly have time to invest a few moments to lock eyes with the person you are talking to and really listen to the whole sentence.  To look up and appreciate a beautiful blue sky, to laugh, to smile, to connect.  And perhaps most importantly, stop, drop and roll.  Pausing will feel counterintuitive.  Yet, doing so for a minute or two to take a breath, to analyze, to recalibrate, and to refresh will be a time investment in the long run. 

7.       Be grateful (and be ready to apologize).  Say thanks.  A lot.  And realize you’re going to miss a cue or a nuance.  You’ll say the wrong thing or do the wrong thing.  Be quick to apologize.

8.       Feed your soul.  Hopefully you have a routine that allows you the time and space to invest in yourself.  In overwhelm, those routines tend to fall by the wayside.  It’s best if you can stick with them, but if you fall off the wagon, beware of all-or-nothing thinking.  If you can’t seem to do everything to feed yourself, do something.   I’ve found audio learning in the car has been a great benefit.  I also thought about little things that fill me up and will look for opportunities to enjoy them – the sound of my daughter’s laugh, watching the grandkids play, quiet sunsets, just a page or two from an upbuilding book or blog or article, a little prayer, a smile from a friend.  They all light me up.  They all remind me of the best things in life.

What feeds your soul?  If you can’t eat a full meal right now, at least grab a nice, healthy, little snack.

Hang in there.  It sounds trite but it really is all good.  The crucible helps you see yourself more clearly.  You’ll learn and you’ll grow.  It won’t go exactly as you planned, but you’ll be in a different place when it’s all said and done.  And regardless of the exact result, what you learn along the way will make it worth it.  Even if you fall flat on your face, as long as the process leads you to see, appreciate and live your values more completely and your life more fully, you win.

 

No He Didn’t! (Yes…He Did)

The time has come to leap. I’m not sure anyone is ever really ready for major life events. The best we can do is be prepared.

I’ve had the best mentors. I’ve seen how condominium associations, HOAs and housing cooperatives can be wildly successful and been privileged to be a part of it. I’ve seen (and hopefully been a part of) management done right. The joy and honor of service is deeply ingrained in my mind and heart. I’ve formed a gazillion creative collaborations and professional connections. As I ponder over my contacts list I’m blown away, realizing how many amazing and supportive people I know. I’ve helped plenty of associations and boards turn things around. I’ve been thrilled to see the light bulb go on in the eyes of managers and associates when we got to Aha! moments. I’ve been in unique situations and been asked to do uncommon things. It has been a wild ride so far, not to mention an education better than anything I could have imagined 30 years ago.

I’ve also made every mistake known to mankind. I’ve botched communications. I’ve tried to do everything myself and failed miserably. I’ve gotten out of kilter and off-balance. I’ve been myopic and missed context. I’ve forgotten what’s important, though thankfully, not for long.

I have a great team. I have a phalanx of amazing professionals who stand ready to partner with me to provide my clients with amazing results. Special thanks to Chantu Chea, CMCA®, who has helped me find my voice and calls me out when I make no sense whatsoever. She’s the best editor I’ve ever had. As the King of Typos and tortured syntax, her help with my blog and work product is invaluable. She and my webmaster, graphic designer  & IT guru Cassandra Laine are amazing collaborators.

I am deeply grateful to everyone who has taught me, corrected me, supported me, pushed me, and pulled me. I carry them with me every day. I cannot list them all here, but I can honor them by passing forward the remarkable things they’ve helped me to learn. And I can help others avoid the mistakes I’ve made.

So, as of July 1, I’m no longer a corporate guy. I’ll be consulting full-time under the Association Bridge, LLC banner. The mission:

We create spaces where community association leaders and the professionals who serve them can successfully navigate the challenges they face, reach the goals they choose, find satisfaction and joy in their service, and make raving fans of association members.

The wild ride continues. I’m not ready. If I wait for everything to be perfect, nothing will ever happen.  But right here right now, I’m as prepared as I can be. Leap time!