They say defense wins championships. As much as I enjoy employing sports analogies as a teaching tool, this is one I cannot use. Because when it comes to customer service, offense comes first. A defensive mindset is limiting and ultimately self-defeating.

Generally unhappy people are everywhere, so the odds that some of them live in a community you serve are pretty good. Whether or not their beef is legitimate, or whether or not it has anything to do with you personally, it may well feel personal. And some particularly miserable folks will take great pains to make it so. In these situations, defensiveness feels natural. In very negative environments, it might even feel necessary for self-preservation. It can be a challenge to avoid the trap of defaulting to playing defense in your interactions with owners and residents.

SILLY HUMAN TRICKS

People unconsciously live up or down to expectation. So when you set a defensive tone, people are more likely to be contrary. They also mirror, that is, reflect the emotions and behavior of those with whom they interact. That means (1) as a professional problem solver, people bring you problems. They may not be happy about that problem and their negativity will rub off on you unless you are very careful. And (2) if you are negative, they are more likely to be negative. Think about it… are you are one of those managers who complains regularly about your job? Are you creating a space where negative transactions are likely, maybe even inevitable? Oops.

A word about “CYA” (covering your…butt). Some old school, burned out managers will tell you that CYA is the first rule of management. It might be the first rule of mediocre management, but not good management. CYA is the sure byproduct of doing good business. The follow up email, the contemporaneous business record, the documentation of conditions, inspection reports, thorough board packages – these are all fundamental business practices that protect both you and the association. But when your first goal is CYA, you get selfish. You do things that clearly protect you, but are frequently short sighted and have little to do with addressing the real issues of the day. A mindset of self-protectionism can create a vicious cycle of ineffectiveness that leads to distrust. Constant defense becomes a self-fulfilling prophecy.

“But Tom, we live in a litigious society. And my Board questions every move I make. I have to play defense all the time!”

You are right. But your strategy is flawed.

IN CUSTOMER SERVICE, A GOOD OFFENSE IS THE BEST DEFENSE

Great managers play offense by taking a proactive, positive approach to their work. They don’t wait for problems to come, they look for opportunities to address things before they become problems. When problems do come to them, they see the opportunities hidden within.

When you take the initiative to play offense first, you free your mind to see the possibilities. You recognize the potential for good in people and help them to be their best selves. You build trust. You find you don’t have to play defense so often. Your reputation creates space for good things to happen. And you put yourself in a position to love what you do.